ECCC Brand Guide

Any use of the ECCC logo on printed or digital materials must be approved by our Marketing Manager Emily Robillard prior to being printed or promoted. You can email her a proof or sample of what you're including the logo on and she promises to provide a quick response.

Downloadable Logo Assets Download Them All

General Rules for all logo assets

Primary Color

  • ECCC Green

    HEX: #76B043
    CMYK: 60 / 10 / 100 / 0
    RGB: 118 / 176 / 67
    Pantone: 360 C

Secondary Colors

  • Forest Green

    HEX: #344C23
    CMYK: 74 / 45 / 98 / 46
    RGB: 52 / 76 / 35
    Pantone: 2411 C

  • Moss Green

    HEX: #507837
    CMYK: 71 / 33 / 100 / 19
    RGB: 80 / 120 / 55
    Pantone: 2424 C

  • Lime Green

    HEX: #B9D532
    CMYK: 33 / 0 / 100 / 0
    RGB: 185 / 213 / 50
    Pantone: 2290 C

  • Teal

    HEX: #008993
    CMYK: 85 / 29 / 40 / 3
    RGB: 0 / 137 / 147
    Pantone: 2235 C

  • Sky Blue

    HEX: #00BBD4
    CMYK: 71 / 1 / 16 / 0
    RGB: 0 / 187 / 212
    Pantone: 311 C

  • Robins Egg Blue

    HEX: #7ED0D9
    CMYK: 47 / 0 / 15 / 0
    RGB: 126 / 208 / 217
    Pantone: 318 C

  • Light Blue

    HEX: #9AD8DE
    CMYK: 38 / 0 / 13 / 0
    RGB: 154 / 216 / 222
    Pantone: 317 C

  • Navy

    HEX: #0F1426
    CMYK: 88 / 81 / 54 / 71
    RGB: 15 / 20 / 38
    Pantone: 289 C

  • Purple Black

    HEX: #131A3E
    CMYK: 98 / 92 / 42 / 51
    RGB: 19 / 26 / 62
    Pantone: 276 C

  • Dark Blue

    HEX: #232961
    CMYK: 11 / 95 / 29 / 25
    RGB: 35 / 41 / 97
    Pantone: 275 C

  • Grey Purple

    HEX: #56476B
    CMYK: 73 / 76 / 34 / 19
    RGB: 86 / 71 / 107
    Pantone: 2364 C

  • Light Grey

    HEX: #D6D4D2
    CMYK: 15 / 12 / 13 / 0
    RGB: 214 / 212 / 210
    Pantone: 427 C

Do’s

  • Do utilize the ECCC logo in a single color. It appears in black, white, or ECCC Green only.
    Do utilize the logo in a single color. It appears in black, white, or ECCC Green only.
  • Do use the black ECCC logo as the default on light backgrounds, and white on dark backgrounds.
    Do use black as the default on light backgrounds, and white on dark backgrounds.
  • Do always have a good amount of clearance around the ECCC logo.
    Do always have a good amount of clearance around the logo.

Don’ts

  • Don’t alter, add, distort, cut off, redraw, or change the ECCC logo into an outline.
    Don’t alter, add, distort, cut off, redraw, or change into an outline.
  • Don’t add embellishments to ECCC logo, such as glows, drop shadows, gradients, textures, patterns, or images intentionally added into the knockout.
    Don’t add embellishments, such as glows, drop shadows, gradients, textures, patterns, or images intentionally added into the knockout.
  • Don’t rotate, tilt, or use the ECCC logo vertically.
    Don’t rotate, tilt, or use it vertically.

Use of ECCC Event Name

Our event name should be written out as Emerald City Comic Con in the first mention and abbreviated to ECCC after that. There is always a space between Comic and Con. Any other spellings or abbreviations of our name are incorrect.

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