ECCC Brand Guide

Any use of the ECCC logo on printed or digital materials must be approved by our Marketing Team prior to being printed or promoted. You can email a proof or sample of what you're including the logo on and the team promises to provide a quick response. 

Downloadable Logo Assets

ECCC CIRCLE COLOR

Black – Print / Screen
White – Print / Screen
1 Color Black – Print / Screen
1 Color White – Print / Screen

ECCC HORIZONTAL COLOR

Black – Print / Screen
White – Print / Screen
1 Color Black – Print / Screen
1 Color White – Print / Screen

ECCC EXCLUSIVES COLOR

White BG – Print / Screen
Black BG – Print / Screen
Outline BG – Print / Screen

General Rules for all logo assets

Primary Color

ECCC Green

HEX: #77AE49
CMYK: 60 / 11 / 96 / 1
RGB: 119 / 174 / 73

Secondary Color

Golden Glow

HEX: #FBD284
CMYK: 1 / 17 / 56 / 0
RGB: 251 / 210 / 132

Tertiary Colors

Tacao

HEX: #F59882
CMYK: 1 / 49 / 44 / 0
RGB: 245 / 152 / 130

Light Blue

HEX: #80D0d7
CMYK: 47 / 0 / 16 / 0
RGB: 128 / 208 / 215

ECCC Purple

HEX: #252C60
CMYK: 99 / 93 / 33 / 24
RGB: 37 / 44 / 96

Light Green

HEX: #B9D342
CMYK: 32 / 1 93 / 0
RGB: 185 / 211 / 66

Do's

Do utilize the logo in a single color. It appears in black, white, or ECCC Green only.

Do use black as the default on light backgrounds, and white on dark backgrounds.

Do always have a good amount of clearance around the logo.

Don'ts

Don’t alter, add, distort, cut off, redraw, or change into an outline.

Don’t add embellishments, such as glows, drop shadows, gradients, textures, patterns, or images intentionally added into the knockout.

Don’t rotate, tilt, or use it vertically.

Use of ECCC Event Name

Our event name should be written out as Emerald City Comic Con in the first mention and abbreviated to ECCC after that. There is always a space between Comic and Con. Any other spellings or abbreviations of our name are incorrect.